Isofit is a lifestyle start-up company with the goal to improve their custumers lifes thanks to the benefits of Intermittent Fasting. A project born after years of study and investigation on the human body, metabolism and nutrition. Framed within an innovative methodology devised to promote a healthy and sustainable lifestyle that results in better overall mind & body well-being, whilst achieving an outstanding physique.

For Isofit founders, visual communication was always a top priority not only for the brand identity, but also for the methodology's visual language, present in the company's guides and digital tools. Health and fitness ideas can be difficult to explain, with complex processes and concepts that might be too technical to comprehend. Working closely with Isofit we developed a minimalistic, streamlined brand and visual language that is a key communication tool.