Universitat Politècnica de Catalunya - BarcelonaTech (UPC) is a research and superior public education institution in the fields of engineering and architecture, applied sciences, and technology. It is positioned amongst the leading polythecnic universities in Europe, with globally greatly valued graduates. It is a reference institution in Barcelona and Spain, with 9 campuses and extensive research programs that support Spain's industries.

Every year, Universitat Politècnica de Catalunya - BarcelonaTech (UPC) promotes an institution wide contest to design the following season's visual identity. In 2017, our founder Lluc Pons created "Un Mar d'Oportunitats", a visual identity proposal that won the contest after being selected as one of 4 finalists and finally winning a popular voting with 2,140 votes (48% of the total 4,415 ballots). The design was printed in over 32,000 items distributed by the entity in 2018.